For the last two years I've been working as a Social Media Coordinator and Marketing Assistant, representing woman-owned/woman-operated (#wowo) small businesses & non-profits at Rani Wise Co.
In honor of #NationalSocialMediaDay, I figured I'd share five helpful tips for small businesses!
Pick and choose your platforms. You don't need to be on every channel, you just need to be where your customers are!
Quality over quantity reigns true. It's better to share fewer posts with high quality images, captions, and hashtags rather than a lot of posts with poor images and boring captions.
Engaging is essential to grow. Set time aside each week to engage with your followers and new accounts to grow your network.
Stay up to date! Social media is constantly evolving and there are always new features coming out. Subscribe to a few helpful social media blogs like ones from HubSpot, Buffer, and Sprout Social to get timely updates about new features and best practices.
Take the time to analyze. If you are going to dedicate the time to social media, make sure it is working for you! Each platform provides analytics on which posts are performing the best, levels of engagement, and what times during the week are the best for posting to engage your audience.